Published: Mon, March 26, 2018
Industry | By Kenny Hampton

Ex-Cambridge Analytica insider says firm worked for pro-Brexit group

Ex-Cambridge Analytica insider says firm worked for pro-Brexit group

Several reports over the past week, led by The Guardian and The Observer, have detailed how the data-analytics company improperly collected 50 million Facebook users' personal information without permission.

The UK's data watchdog, the ICO, finally obtained a warrant to enter and search the offices of Cambridge Analytica late Friday - carrying out an evidence gathering sweep of the company into the small hours of Saturday morning.

Enforcement officers for the Information Commissioner spent almost seven hours searching Cambridge Analytica's central London premises overnight.

US and European lawmakers have demanded an explanation of how the British consulting firm gained access to the data in 2014 and why Facebook failed to inform its users, raising broader industry questions about consumer privacy.

Facebook CEO Mark Zuckerberg has also been requested by lawmakers in the U.S. and testify before investigative committees regarding Facebook's role in the data breach.

The ICO had tweeted that the operation was "just one part of a larger investigation into the use of personal data for political purposes and we will now need time to collect and consider the evidence".

After a hearing at London's High Court on Friday, Judge Leonard said he would give the reasons for his decision on Tuesday.

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This led the Ministry of Electronics and Information Technology to put a strong statement about Facebook and the use of its data.

Questions are also being raised about Cambridge Analytica's role in Britain's vote to leave the European Union in 2016.

Although Cambridge Analytica has denied any such mishap on their part. "We have not undertaken any paid or unpaid work for them, OK?"

Meanwhile, Facebook founder Mark Zuckerberg has been forced to issue a statement outlining his firm's role in the scandal and apologised Wednesday to its billions of users for the breach.

He continued, noting that "we did not use any GSR data in the work we did in the 2016 USA presidential election".

He apologised for the firm's involvement, but said it had licensed the data from a research company, led by an academic, that "had not received consent from most respondents".

Cambridge Analytica's parent company, Strategic Communications Laboratories, partnered with a firm, Ovleno Business Intelligence (OBI), in India which had mentioned BJP, Congress and JD (U) as its clients on its website before it was taken down earlier this week.

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