Published: Mon, March 26, 2018
Industry | By Kenny Hampton

Mark Zuckerberg takes out full-page newspaper ads to say 'sorry'

Mark Zuckerberg takes out full-page newspaper ads to say 'sorry'

When the news of Cambridge Analytica data scandal came to light, the social media giant went quiet for several days, until the founder of Facebook, Mark Zuckerberg, commented in a very "late apology" on the company's attitude regarding its users' data privacy.

As users continue to delete their Facebook accounts in the wake of the Cambridge Analytica scandal, a number are discovering that the social network holds far more data about them than they expected, including complete logs of incoming and outgoing calls and SMS messages.

Facebook has faced intense scrutiny since it revealed earlier this month that the British research firm Cambridge Analytica improperly took data from 50 million Facebook users without those users' consent. "It won't be easy but if companies work with governments, activists, academics and web users we can make sure platforms serve humanity".

Limits on the amount of data that apps get when you sign in using Facebook. "I promise to do better for you", he wrote. It followed reports from The New York Times and UK's The Observer newspaper (the Sunday edition of The Guardian) that Cambridge Analytica allegedly harvested the personal information of more than 50 million users. The consultancy said it did not use the data in work it did for the 2016 U.S. election.

"We found that its current default settings leave access open to a lot of data", she said, "particularly with respect to settings for third party apps".

They grant sign-on access via Facebook with one click, and in turn, those app developers can get personal data.

Two senators also asked the Federal Trade Commission, the leading US consumer regulator, to investigate if other firms improperly obtained user data from Facebook users.

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Both Facebook and CA have denied any wrongdoing.

In 2007, we launched the Facebook Platform with the vision that more apps should be social.

Before Zuckerberg broke his silence on Wednesday night and discussed the changes Facebook would make in response to the scandal, Mozilla had proposed its own fixes.

Scrutiny of Cambridge Analytica is growing as top officials from the firm claimed credit for President Donald Trump's stunning 2016 victory.

Stronger safeguards on user data might damage Facebook's core business: using what it knows about you to sell ads that target your interests. "We expect there are others", he wrote. And if we find developers that misused personally identifiable information, we will ban them and tell everyone affected by those apps.

Finally, we'll remind you which apps you've given access to your information - so you can shut off the ones you don't want anymore.

You can take that at face value and either believe them, or be highly skeptical.

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