Published: Tue, March 27, 2018
Industry | By Kenny Hampton

Spotify says over 2 million people were using modded, ad-blocking apps

Spotify says over 2 million people were using modded, ad-blocking apps

Spotify said in an F-1 filing with the Securities and Exchange Commission, "On March 21, 2018, we detected instances of approximately two million users as of December 31, 2017, who have been suppressing advertisements without payment".

Despite the statistic, fraudulent Spotify Premium users represent only 1.3% of the total user base. They use unauthorized apps that make it possible to "disallow" the limits of the free service. The number is from the total of 159 million users. As the world's largest music streaming service, there is a lot of buzz surrounding the company's IPO. The email assured users that their Spotify accounts were safe and provided instructions for how to download and install the official app from the Google Play Store or App Store. The company was careful to point out this statement was "subject to substantial uncertainty"; however, going by the numbers, Spotify expects to have a great 2018, with greater revenue, more paid subscribers, improved margins, and reduced losses.

The information was revealed to regulators as Spotify prepares to take the company public via a direct listing, which will see Spotify's shares listed on a public exchange within weeks.

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Just days ahead of its IPO, Swedish music streaming company Spotify has published its first ever guidance document for prospective investors and anyone who just wants to understand the company's self-image.

A report from Apple.inc may have changed things slightly on the relative comparison between Spotify and Apple Music. By the end of this year Spotify projects that it will have between 198 and 208 million MAUs, of which 92 to 96 million pay - this is roughly consistent with its previous trajectory which shows that Spotify gains 10 million new paid members every five to six months. A value deemed twice the number of paying subscribers on Apple, which had 36 million paying subscribers.

This may increase the soaring problems in the industry already where artists earn very little amount for their painstaking work.

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