Published: Tue, May 15, 2018
Global Media | By Jackie Banks

Facebook says Zuckerberg still won't testify in the UK

Facebook says Zuckerberg still won't testify in the UK

In a letter to the committee, Facebook UK Head of Public Policy Rebecca Stimson noted that the company had held meetings and evidence sessions around the world, had senior officials give evidence before the committee in Washington and had sent a senior official to testify before the committee in the UK. But the committee believes that these answers do not provide adequate detail and have called on the company for further explanation of certain issues. Six million people completed the quiz, with some opting to share their Facebook data with the app.

"If Mark Zuckerberg truly recognises the "seriousness" of these issues as they say they do, we would expect that he would want to appear in front of the Committeee and answer questions that are of concern not only to Parliament, but Facebook's tens of millions of users in this country".

Given that these were follow up questions to questions Mr Schroepfer previously failed to answer, we expected both detail and data, and in a number of cases got excuses. Facebook aims to prevent another Cambridge Analytica by suspending 200 apps for potential data misuse.

For instance, Facebook said that "due to system changes" it didn't have any records on enforcement action taken against apps between 2011 and 2014 - the latter being the year that Facebook announced plans to stop devs slurping data on users' friends.

"We have large teams of internal and external experts working hard to investigate these apps as quickly as possible".

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While Facebook did not mention the 200 suspended apps in question, there is also no clarity as to how long will the investigation take. Aleksandr Kogan, who created tools for Cambridge Analytica that allowed the political consultancy to psychologically profile and target voters, bought the data from the microblogging website in 2015, before the recent scandal came to light, The Sunday Telegraph reported.

Collins said that Cambridge Analytica was one of the areas where Facebook's response had been insufficiently detailed.

The document revealed that political consultancy AggregateIQ spent around 1.6 million United States dollars (£1.2 million) on adverts from the Vote Leave Facebook page during the 2016 European Union referendum campaign, as well as 329,000 dollars (£242,000) for BeLeave, 51,500 dollars (£37,900) for Veterans for Britain and 32,700 dollars (£24,100) for the DUP Vote to Leave.

There were a couple of new insights, such as detail on the extent of Facebook data gathering across the net.

You can imagine what the biz will be saying about the MPs' response to today's 40-page reply.

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