Published: Wed, June 13, 2018
Finance | By Jaime Brady

Domino’s Is Filling Potholes With ‘Paving For Pizza’ Program

Domino’s Is Filling Potholes With ‘Paving For Pizza’ Program

Towns that are selected by the company will receive funds to help fix roads "so pizzas make it home safely".

As part of the company's Paving for Pizza initiative, Domino's is helping cities tackle the plethora of potholes that remain after the snow and ice from last winter, so a big bump doesn't send a pizza flying on its way home. Protecting pizza sanctity, McCormick added, can only truly be achieved through "a true bold stake in the ground" such as road fix.

Domino's is on a mission to save pizza one pothole at at time!

"Have you ever hit a pothole and instantly cringed?" asked Russell Weiner, president of Domino's United States of America in a statement. It probably helped the residents of Bartonville to buy more Domino's too, so it sounds like a win-win.

Have you ever been driving your pizza home and you either get into an accident or hit a pothole, destroying your pizza? Those cities are Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

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Of course, is on hand to point out that, if all of this was making you hungry, you can also get a 3 topping Domino's for $7.99. The campaign was created by the CP+B ad agency, which specialises in drumming up media interest, claiming on their website to make the "most written about, talked about, and outrageously successful work in the world".

The company said it wants to save car-transported pizzas by awarding money to fix problematic roads. After all, our roads are far from ideal in places and we do have a fondness for pizza.

"We are very supportive of anything that helps improve the quality of the pizza and have it arrive to the customer's door in the same impeccable condition it left the store".

So no pothole repairs for us, but at least we get those sweet puns.

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