Published: Sat, July 21, 2018
Industry | By Kenny Hampton

Amazon says it's working to resolve glitches

Amazon says it's working to resolve glitches

For the first time, Prime members celebrated Prime Day at Whole Foods Market where they saved millions of dollars with extra Prime Day deals.

Sales soared by 89% in the first 12 hours of Prime Day compared to the first 12 hours past year, according to Feedvisor, a software company that uses algorithm and machine learning to track e-commerce pricing.

That's all despite the site and app going down in the first hour.

Amazon uses Prime Day to boost sales, recruit Prime members and promote its own products. In the late 1990s, two former Amazon employees - a husband and wife team - brought their Welsh corgi, Rufus, to work. Amazon shares hit a record high Tuesday, and Jeff Bezos cemented his position as the richest man in modern history, assuming bragging rights once held by Bill Gates.

Thousands of products are being discounted for this year's Prime Day sale.

The increase from this year to last is particularly impressive in light of Monday's tech glitches.

And last week, YouTube went down in the middle of the World Cup soccer semifinal match between England and Croatia.

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The chance to bag bargains is open to shoppers for 36 hours, providing plenty of time for customers to find what they're looking for.

The company gave no details on the impact of technical glitches on the day.

Prime Day also helped the company expand its membership reach. Amazon.com and respectively Amazon Web Services should be able to handle the traffic, and while new countries were added this year, one would think that the company did some stress testing in advance. The site instantly crashed.

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, noted that the problems could turn off shoppers for a while, particularly those who planned to sign up for Prime membership.

Amazon also faced labor issues.

The Echo Spot: Save £30, now just £90: this is for those that want a smart alarm clock (although Amazon would be quick to say that it can do so much more). While most of the issues were reported from the US, users in other continents faced problems as well. Not to mention that if you spend more than $100 on Target's website, you qualify for free six-month same-day delivery through Shipt. It includes insights into trends in online grocery shopping, United Kingdom vs USA online shopping and more. "Your items are still waiting in your cart". After Amazon announced the event, Flipkart responded with its Big Shopping Days sale from 16-19 July. The error page included a "Sorry, something went wrong" message along with a photo featuring one of the dogs of Amazon. I didn't jump in on this deal but am feeling some severe FOMO now. All my deals are sold out.

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