Published: Fri, September 14, 2018
Industry | By Kenny Hampton

Apple introduces iPhone XR

Apple introduces iPhone XR

The phones largely ditch the looks and heritage of the iPhone 8, instead building on last year's iPhone X in terms of looks and features.

The listings have since vanished as Apple took the online Apple Store offline - customary before its live events - ahead of the new devices being officially unveiled in California on Wednesday evening.

As with any new device, battery life has improved, although the Xs disappoints somewhat, adding just 30 mins to usage time over the iPhone X. The Xs Max, however, lasts a full 1 hour 30 mins longer.

Both the iPhone XS and XS Max are fueled by Apple's latest A12 Bionic chipset built on 7-nm design, which allows for 6.9 billion transistors on the chip.

The company has been affected by leaks in the past.

While the iPhone has made Apple the world's most valuable company, worth more than $1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot behind Samsung. Another notable addition: Both the XS and XS Max support a dual-SIM card system, enabling multiple phone numbers and easier global travel.

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The iPhone XR will be available in a variety of colors, including blue, yellow, red and more, and with 64GB, 128GB or 256GB of storage.

The biggest and most important features are all related to health and safety. Its front has a similar edge-to-edge display, but LCD instead of OLED.

It starts at $749 in the U.S., £749 in the United Kingdom for the 64GB version.

The iPhone Xs Max is virtually identical with the iPhone Xs, safe for the screen size: The super-sized premium iPhone features a OLED screen with a vertical screen size of 6.5 inches with a resolution of 2688 by 1242 pixels, and a pixel density of 458 ppi. Other than the option of acquiring the device in gold, the phone looks largely identical to its predecessor, but features the now-standard array of internal improvements, including a better camera, faster processor, and more internal storage, with an upper limit of 512GB.

FYI, the iPhone XS is on the left of the graphic and the iPhone XS Max is on the right. While the time we spent with the device was quite less to see the extent of Apple's claims, it can be said that this is certainly a faster phone than the iPhone X. It just feels fast while you're switching between apps or just the response time seems real quick. Apple confirmed that all band colours and styles will fit all generations, so existing straps can be fitted to the Watch 4.

Apple says the Apple Watch is so accurate at checking for heart rate irregularities that the Watch 4 has been approved by the American Heart Association. Compared to last year's Series 3, the Apple Watch Series 4 is touted to have over 30 percent larger display that comes in a thinner and smaller case as well as a 50 percent louder speaker. He said this was the first ECG product "offered over the counter directly to consumers" and said that Apple "received clearance from the FDA" for medical use.

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