Published: Mon, November 12, 2018
Industry | By Kenny Hampton

Some iPhone X Units Have Faulty Touch Screens, Apple Says

Some iPhone X Units Have Faulty Touch Screens, Apple Says

The deal underscores how top brands such as Apple and Nike, which long resisted distributing products via Amazon, are increasingly turning to the e-commerce site because it has become a critical channel for reaching customers. An additional source of angst was Apple's decision to stop reporting the unit sales of phones, given that its long-term focus is shifting toward service-based revenue and away from hardware.

Apple said on Friday (Nov 9) that it had found some issues affecting some of its iPhone X and 13-inch MacBook Pro products and said the company would fix them free of charge. Apple beat Wall Street's expectations for quarterly revenue and earnings per share, but shares fell after the company provided weaker-than-expected sales guidance for the holiday quarter and warned that it would stop disclosing how many iPhones it sells each quarter. The product line up is expected to include the Apple Watch as well but Apple HomePod will not be available as it is a direct alternative to Amazon's voice-controlled Echo device.

Until now, you can only find Apple product listings on Amazon from 3rd party sellers. Any warehoused Apple inventory associated with non-Apple authorized sellers past January 4 must be returned - Apple doesnt play around. Yeah? Because you might be eligible for a free screen replacement from Apple.

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"Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want", Amazon said in a statement about the change.

Amazon dominates online retail in the United States, dwarfing even its closest competitors. Amazon sold a limited assortment from Apple previously that included Mac computers and Beats headphones. The company also doesn't sell Google's Home devices.

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