Published: Tue, January 01, 2019
Culture | By Glenn Strickland

Here‘s why we didn‘t see the monsters in ‘Bird Box‘

Here‘s why we didn‘t see the monsters in ‘Bird Box‘

"I'm fairly sure Bird Box is a phenomenon of some sort, but without verifiable data or comparative data for context, a Netflix-affiliated Twitter feed coming down from on-high with suspiciously specific (and yet entirely vague) data is the epitome of nonsense", he tweeted.

It has earned comparisons to A Quiet Place, another recent thriller that features an unfortunately timed pregnancy and parents protecting two young children, but whose horror deals with sound instead of sight.

In the first seven days alone since the film was released, Netflix says that more than 45 million accounts have watched it. The company rarely reveals viewership statistics for its content and is not independently monitored by a third party, such as Nielsen (though the measurement company has attempted to do so in the past).

And Bullock, who played Malorie, explained what exactly made them so terrifying. Just how do you translate what 45 million Netflix viewers means, compared to the number of people who might go see a movie in a theater, for example?

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A Netflix spokesperson shared with The Verge, that an account is considered a viewer "once a view surpasses 70 percent of total running time including credits". The Netflix Original is directed by Susanne Bier from a screenplay penned by Eric Heisserer, based on the novel by Josh Malerman. Will traditional studios trust and value it? In fact, according to Netflix, the film was so popular that 45 million accounts watched it in its first week, breaking the record for most views during an opening week on the site.

Another, unofficial report from 2017 claimed that the Will Smith-starrer, Bright, was viewed by 11 million subscribers in its first weekend - albeit only those who watched it on a non-mobile device and in the US.

The task requires participants to attempt to do things blindfolded like Bullock's character in the film. My nine-year-old little boy shouldn't see this film now.

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