Published: Mon, February 11, 2019
Sport | By Ashley Hunter

Haas title sponsor targets challenging Red Bull 'on and off-track'

Haas title sponsor targets challenging Red Bull 'on and off-track'

The 2019 F1 season will see some subtle but significant changes to the sport's regulations, chief among them being the new, simpler front wings created to make it easier for cars to follow each other - and one driver who's looking forward to getting stuck into the new guidelines is Haas' Romain Grosjean.

Even as the wraps were about to be taken off Haas 2018 contender, which had been brought to the RAC Club in London for the purposes of showing the team's new livery, social media was awash with jokes relating to the American team's new sponsor.

"Oh gosh, oh here we go, okay; we're doing it from the front!" she said. For me it's the ultimate platform for any brand.

"Ultimately, we are going to have a better-looking auto".

THE HAAS F1 team will beat giants Red Bull this season - according to the boss of the team's new title sponsors, Rich Energy. The black and gold livery and Rich Energy sponsorship might ultimately have gone to the Williams F1 team this year, with Storey admitting that talks with the British team took place.

"I think we've already beaten them, we've got a better-looking auto, that's a bit biased there!"

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Rich Energy, developed since 2013, describes itself as Britain's "premium energy drink".

"I'm full of admiration for Red Bull, they're a very good business", he continued, "but we feel we've got a compelling proposition, a better brand". Some of the biggest drinks distributors in Europe are de-listing Red Bull now, and I think our results will start to speak for themselves. "We're delighted to work with Haas and we want to do it on a very long-term basis".

"It's okay to have to manage, that's expected in Formula 1, but having to manage in those extreme and ridiculous ways that we had to do a few times, whether that be fuel or tyres, that's a bit stupid and I hope that situation is altered".

Haas enjoyed its most successful season a year ago, finishing fifth behind the well-backed Renault outfit, during which it confirmed its new title partnership.

"We actually tried to get into Formula 1 over the last 18 months".

"Haas absolutely are a dream partner for us", he insists.

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