Published: Tue, February 05, 2019
Medical | By Bryan Strickland

World Record Egg Releases Hulu Video About Mental Health

World Record Egg Releases Hulu Video About Mental Health

Remember when a photo of an egg stole Kylie Jenner's record for "most likes" on an Instagram post?

The promotional video focuses primarily on social media, or rather the psychological pressure that can occur as a side effect of using social platforms.

"Recently I've started to crack", reads the PSA's caption.

The "Egg Gang" partnered up with Hulu and delivered an important message about mental health on social media.

The ad reads: "Hi, I'm the world record egg". The first episode, which is just 30 seconds long, dropped after the big game, and featured the Egg opening up about the pressure of social media. The photo of a spotted egg is now sitting at over 50 million likes - way more than Kylie's 18 million likes.

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The egg, which has gathered more than 52 million likes on Instagram since January 4, was initially posted in an attempt to garner more hearts than Kylie Jenner's first baby photo, which has 18 million likes. It's Chris Godfrey, who works at the advertising agency The&Partnership in London.

Mr Godfrey told the New York Times how he chose his subject.

This development comes after an announcement on Friday that the egg had partnered with Hulu and would reveal more during the Super Bowl on Sunday. The egg gave interviews under various egg-related pseudonyms but we didn't know the name of the human who thought the whole thing up.

The first shows the egg in a full form, then the rest show the egg with cracks developing in it, until the final and latest picture that shows the egg with the laces of an American football on it, suggesting that all would be revealed after the conclusion of Super Bowl LIII this evening.

The egg made its debut outside of Instagram after the Super Bowl to talk about mental health in a video released by Hulu.

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